The super-famous Mac vs. PC long-distance fight between Microsoft and Apple is getting a modern twist, as the two are now competing against each other in the 2-in-1 market.
And after Apple claimed that the iPad Pro could replace your computer, here’s Microsoft with a new ad mocking its rival and highlighting a clear message: the iPad isn’t a computer, but its own Surface is.
This time, Microsoft is trying to promote the Surface Go, the company’s smallest and cheapest Surface ever released. Available from $399 in the United States, Surface Go runs Windows 10, and this is one of the reasons Microsoft claims it’s a real computer.
The iPad “was fine when I was 6”
The ad, which is an adaption of the holiday song called “Grandma got run over by a reindeer,” shows a 10-year-old girl standing with her grandmother in front of a Microsoft Store and looking for a real computer.
“Grandma, don’t run out and buy an iPad,” she sings, adding that “[it was] fine when I was 6 but now I’m 10.” The girl goes on to say that “my dreams are big so I need a real computer,” at which point the Surface Go shows up being used with a keyboard and a Surface Pen.
Apple insisting that the iPad Pro can replace a computer isn’t totally surprising, especially after the company has become more committed to the 2-in-1 form factor.
Ironically, the Cupertino-based tech giant originally mocked Microsoft for investing in such a device, calling a tablet with a keyboard a weird mix like a toaster and a refrigerator.
However, Apple is now investing aggressively in the iPad Pro, which comes with both a keyboard and a stylus, especially as it has no plans to bring a touchscreen to its laptop lineup.